Apple announced iPhone 17 series launch date and price.
Apple is just a few weeks away from unveiling its new iPhone 17, and speculation is rife with new leaks and reports hinting at what the four upcoming flagship models could bring. Apple is expected to unveil the iPhone 17 lineup with four distinct models.

The series is likely to feature the standard iPhone 17, the thinner and lighter iPhone 17 Air, as well as the high-end iPhone 17 Pro and the flagship iPhone 17 Pro Max. The iPhone 17 lineup is rumored to debut with upgraded tech on the Dynamic Island, offering a smoother and more intuitive experience.
Additionally, both the regular and Pro versions are likely to receive advanced interactive features and polished visual elements in the interface powered by the next-generation iOS 26 platform.
iPhone 17 series lunch date
If Apple follows its usual release timeline, the iPhone 17 series is likely to be released in early September. To put this into perspective, the iPhone 16 lineup was unveiled on September 9, the iPhone 15 arrived on September 12, and the iPhone 14 was released on September 7. Notably, Bloomberg’s Mark Gurman has also hinted at September 9 or 10 as possible dates for Apple’s big event.
Supporting this, a recently surfaced internal memo from German telecom operators points to September 9 as the launch day for the next iPhone.
iPhone 17 series Lunching
Let’s take a look at the rumored launch schedule Apple has kept for us.
August 26: Apple will announce its new model at its upcoming Apple event.
On September 9, Apple will also reveal its new iPhone 17 and Apple Watch models.
September 12: Pre-orders begin for iPhone 17, iPhone 17 Air, and iPhone 17 Pro models.
September 16: iOS 26 stable build released for iPhone 11 and newer models

September 19: iPhone 17, iPhone 17 Air, iPhone 17 Pro and iPhone 17 Pro Max go on sale.
The rumored schedule is based on an analysis of Apple’s historical release patterns and information from sources like Bloomberg’s Mark Gurman and Forbes.
Will the iPhone be launched at Apple’s event on September 9?
As usual, the September launch event isn’t just limited to the new smartphone lineup. It’s also expected to showcase other major Apple products like the Apple Watch Series 11, Apple Watch Ultra 3, and a new version of the popular AirPods Pro. Additionally, a new Apple TV 4K and a third-generation HomePod are also on the list of possible announcements.
However, Apple is expected to hold a new launch event in October to announce M5-powered Macs, likely revealing updated MacBook Pro models and the iPad Pro.